Let’s face it, the prevailing time is shakey. Businesses are on unstable grounds (if they haven’t already gone under), employees are getting laid off, people aren’t able to make mortgage & rent payments- what’s going to happen? The future is very uncertain.
However, in an effort to remain positive, uniting together to help each other out in any way we can is crucial when navigating treacherous waters. So what’s one common goal most of us can achieve to help our economy? Support local businesses.
Why are local businesses so important? They create jobs, they’re owned by friends & neighbors within our community, create more stimulus within the local infrastructure, help with local taxes… The list goes on and on!
Here are some ways we can all try to pitch-in:
Promote/share businesses using social tools
Social Media outlets (Facebook, Instagram, LinkedIn, etc.) are great for boosting exposure to businesses. Posting photos and sharing positive experiences about businesses you frequent will help keep them relevant and familiar to the public.
Fact: 3.5 Billion people use social media (That’s about 45% of the population!). Click Here
Give positive reviews online using online local listing services
In addition to social media, websites like Yelp, Yahoo! Local and Google Places (as well as travel sites like Travelocity and Expedia) are built specifically to review & rate businesses you feel people should, or shouldn’t, visit. You can also share your experiences and post photos here as well.
Fact: More than half of users polled said they won’t use a business if they have less than a 4-star review online. Click Here
Spreading the word about businesses through “word-of-mouth” to people you know personally is a surprisingly effective way to bring awareness to a business. Verbally, emailing, and texting can all be used to tell others about the businesses you like most.
Fact: Nielsen reports that 92% of consumers believe suggestions from friends and family more than advertising. Click Here
Video reviews or “Vlogs” is a good way to spread the word. Videos are statistically the most effective way to market a business; so by creating a video to promote a business, then sharing the video as much as possible, there are good chances viewers will take note about how passionate you felt about their services (If you took the time to actually produce a video, without being paid for it, they should take the time to check out the business.).
Fact: ⅓ of people online are Youtube users. Click Here
Pool money together with your neighbors/friends/family to purchase affordable advertising
Imagine being a struggling local business owner and to your pleasant surprise you find out that people in your community have chipped-in to buy you advertising (for billboards, newspapers, etc.). Not only is this a generous gesture, but it can be extremely helpful in promoting a business.
Fact: Over 50% of people polled said they were highly engaged by a billboard they saw this past month. Click Here
If it’s within your budget, try to use their services.
Understandably, people are a little nervous about spending money right now. However, if you’re fortunate enough to still have a steady income, and it’s within your budget to promote local businesses on a somewhat regular basis, this would be a great way to help keep business owners afloat and their employees working.
Fact: Small local businesses usually set up shop in the town/village center, providing a centralized variety that is much friendlier to a community’s walk score than out of town shopping malls. This generally means contributing less to sprawl, congestion, habitat loss and pollution. Click Here
We know times are scary, but our Get A Rate team is here to help! If you’re interested in saving money by refinancing, or you have other mortgage needs, reach out to us at any time here.
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